Peterson's Real Estate Marketing Process

How we Promote your Property

At Peterson’s Real Estate, we understand that every property is unique — and so is every sale. Our marketing process is designed to highlight your property’s best features, reach the right audience locally and internationally, and achieve the best possible result within your desired timeframe.
From the first consultation to the final sale, our approach combines professional presentation, targeted promotion, and personalized service.

Owned Media

Our website

Youtube channel

Social Media

Local and International Exposure

Your property will be featured across Peterson’s digital network – including our website, partner real estate portals, and carefully selected international platforms that reach European and overseas buyers.

This multi-channel strategy ensures that your property reaches serious buyers wherever they are.

social media

Targeted social media advertising (Facebook, Instagram, LinkedIn)

Email newsletters

To qualified buyers and investors

Google Ads campaigns

Appropriate keyword targetting for every property

search engine optimization

We apply advanced SEO strategies to ensure every property we list ranks highly

Property Evaluation and Consultation

We begin with a detailed market analysis and an on-site visit to understand your property’s features, strengths, and potential. Using up-to-date data and our in-depth local knowledge, we provide an accurate valuation and discuss the best strategy for achieving your goals — whether that’s a fast sale, a premium price, or exposure to a specific buyer segment.

Professional Photography and Presentation

First impressions matter. Our team arranges professional photography, drone footage, and where appropriate, video tours to ensure your property stands out. We also help with staging advice to present your home in its best light.
Every listing we create reflects the quality and character of the property — and of the Peterson’s brand.

Compelling Property Listing

Our marketing specialists craft engaging descriptions that emphasize your property’s lifestyle appeal and investment potential. We ensure that each listing includes all essential information and is optimized for search engine visibility (SEO), making it easy for buyers to find.

Personalized Buyer Matching

In addition to public promotion, we proactively match your property with clients from our exclusive buyer database, many of whom are already seeking homes in Kefalonia. This personal outreach often leads to faster and more secure sales.

Elegant Stone Villa with Mediterranean Charm & Private Pool, Klismata

Viewings and Negotiation Support

We organize and manage property viewings, highlighting your property’s key features and lifestyle advantages. Our experienced team handles all communication and negotiation with professionalism and transparency, always working to secure the best possible terms for you.

Legal Support and After-Sales Assistance

Once an offer is accepted, Peterson’s coordinates with lawyers, notaries, and relevant authorities to ensure a smooth and secure closing process. Our support doesn’t end there – we continue to assist both parties with after-sale services such as property management, renovation, and rental setup.

partner property networks

Trusted Property Portals

We showcase our listings on trusted national property portals such as Spitogatos, ensuring that your property reaches a wide network of qualified buyers both in Greece and abroad.

We promote our listings through trusted international property portals such as Rightmove, ensuring maximum exposure to qualified buyers worldwide.

A Transparent Partnership from Start to Finish

Selling your property is a major decision. At Peterson’s, we believe in building lasting relationships based on trust, communication, and measurable results.
Our marketing process is transparent, tailored to your property, and backed by years of experience in the Kefalonia real estate and construction markets.

Peterson's Real Estate

Greek Company
1 %
Years
1 +
Growth
100 %
Properties
1 +

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